We Teach People to See Markets Differently

Most investment education focuses on picking stocks or timing trades. We started Kynthelo because we noticed something else entirely: patterns that show up year after year, connected to seasons, economic cycles, and predictable shifts in market behavior.

How This Started

Back in 2019, a small group of finance educators in Montreal kept running into the same issue. Students would learn traditional investment strategies but struggle to apply them in real market conditions. The missing piece wasn't more theory or complex formulas.

It was understanding when certain strategies actually work better than others. We started tracking seasonal patterns in different sectors and found correlations that surprised us. Energy stocks behaving one way in winter versus summer. Agricultural commodities following weather patterns. Consumer spending shifts tied to quarterly cycles.

By 2022, we had developed a structured curriculum around these observations. The first pilot program ran in autumn that year with 23 participants from across Canada. Their feedback shaped what Kynthelo became: a focused educational platform that teaches seasonal investing as a complementary approach to traditional methods.

Investment education classroom setting with seasonal market analysis charts

What Guides Our Teaching

These principles shape every course module, every resource, and every interaction with our students.

01

Patterns Over Predictions

We don't claim to predict markets. Instead, we teach students to recognize recurring patterns tied to calendar cycles, economic indicators, and sector-specific trends that historically show seasonal correlations.

02

Context Matters

A strategy that works during Q4 retail season might fail completely in March. We emphasize understanding the economic context behind seasonal patterns rather than blindly following calendar dates.

03

Honest About Limitations

Seasonal investing isn't magic and won't suit everyone's risk tolerance or financial situation. We're transparent about when these strategies may not be appropriate and encourage students to integrate them thoughtfully.

Who Runs This

Our core team brings together backgrounds in finance education, market analysis, and curriculum development.

Linnea Bergquist, Program Director at Kynthelo

Linnea Bergquist

Program Director

Linnea spent 11 years developing investment education programs for adult learners before joining Kynthelo in 2023. She oversees curriculum structure and ensures our materials remain accessible without oversimplifying complex concepts.

Desmond Thurlow, Senior Investment Educator at Kynthelo

Desmond Thurlow

Senior Investment Educator

Desmond worked as a portfolio analyst for eight years before transitioning to education. He leads our course modules on sector rotation and develops the case studies that walk students through real market scenarios from 2015 through 2024.

Kynthelo team conducting market analysis workshop
Students learning seasonal investing strategies in classroom

What We're Building

Kynthelo exists to give Canadian investors another perspective on market timing and strategy selection. We're expanding our curriculum throughout 2025, adding modules on international market seasonality and commodity cycles. Our next cohort begins in October 2025.

Explore Our Program